Marketing Blueprint – Part6
6) Increase Response Rates And Conversion Rate Of Existing Advertising And Marketing Offers In a nutshell this involves writing better and better ads, sales letters, and marketing pieces. A key...
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7) Calculate And Increase The Lifetime Referral Value Of Clients This involves calculating and tracking the average referral value of your clients. Once you know how much each customer is...
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9) “Package” And Profit From Your Specialized Knowledge This involves creating, publishing and marketing your specialized knowledge. Don’t undercut the value of your brain. I have yet to find anyone...
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10) Community Development This Step involves the often dreaded v-word. Volunteering. This entails getting involved. Volunteering brings more success by focusing on giving instead of receiving....
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11) Publicity And Promotions Closely related to community development is self-promotion through public relations. Believe it or not, every business has something newsworthy to say. For instance, can...
View ArticleMarketing Blueprint – Part 12
12) Determine A Unique Selling Position (USP), And Integrate It Into All Of Your Marketing And Sales Processes A USP defines and communicates what makes your business new, unique, or...
View Article101 Ways To Market Your Business More Effectively
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Xerox's Professional Selling Skills System III. Discover what top producing salespeople in dozens of industries actually do in live sales situations that other salespeople fail to do.
View ArticleMarketing Secrets For Technology Service Companies
A manager of a struggling network support provider confided in me, “we all sell the same thing… there’s no difference between what one network support company offers compared to another.”...
View ArticleVirtual Marketing in a Tangible World
One of the greatest challenges facing business owners and managers is finding a way to cost-effectively communicate frequently and consistently with their target markets. It is nearly impossible to...
View ArticleThe Greatest Marketing Invention Ever Created For The Internet
“This one secret has put more money into my pockets than any other online marketing tactic, hands down!” I have a tip for you that Forrester Research calls “the greatest...
View ArticleTop Nine Strategies To Attract More Clients Now
Here are nine strategies for increasing sales and attracting more business quick . Add these strategies to your marketing arsenal and win the war against your competitors today. 1. Trade...
View ArticleAre You A Marketing Octopus Or A Marketing Worm?
“The more marketing approaches you use simultaneously the more successful your company will become…” One of the greatest challenges to effectively marketing a business is determining which marketing...
View ArticleWhy Small Businesses Stay Small
Donald Trump. Love Him. Hate him. Feel indifferent. Either way you know who he is — and so does the rest of the informed world. “The Donald” has lost fortunes...
View ArticleHow To Double Sales Without Advertising
“It really is easier for established companies to double sales overnight than most realize.” If you’ve ever found it difficult to free up time from the normal daily grind of...
View Article127-Page Yellow Pages Advertising Manifesto
If you are thinking of renewing your Yellow Pages ad, don’t! At least not until you’ve read my 127-page Yellow Pages advertising manifesto. After hearing plenty of complaints from business...
View ArticleLocal SEO Gets Sexy
I don’t know if you’ve been online for long or not. If so you probably remember online marketers turned their backs on local customers in the 80’s. The belief was...
View ArticleMarketing Has Become A Technology
Ever since reading Daniel Pink's A Whole New Mind a couple months ago I realized much of what people are calling marketing are activities any person and just about any computer for that matter could...
View ArticleWhat Google Analytics Reveal
Now that I’m pretty much settled with my new webhost (if you don’t know the story of why I abandoned the last host don’t ask, it was a nightmare) I...
View ArticleGoogle Sucks!
Here's happens when Google begins sending you high quality traffic and you are not yet ready to receive that traffic.
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